Who We Are

At Apex Probes, we are committed to maintaining the trust and confidence of the visitors to our website. In particular, we want you to know that Apex Probes is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. To show we are serious about your personal information, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

Privacy Policy

Effective date: 9th November 2018

Apex Probes Ltd (“us”, “we”, or “our”) operates the www.apexprobes.uk website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.


Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


Cookies are small pieces of data stored on a User’s device.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your data

Data Processor (or Service Providers)

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.


The User is the individual using our Service.  The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection and Use

We collect different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, City, County, Postal Code, Country
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by emailing us at privacy@apexprobes.uk

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies.  We use Session Cookies to operate our Service.
  • Preference Cookies.  We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies.  We use Security Cookies for security purposes.

Use of Data

Apex Probes Ltd uses the collected data for various purposes:

  • To provide and maintain our Service and process and deliver you the purchases made, using our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Retention of Data

Apex Probes Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to deliver you purchased or free items; comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws); resolve disputes, and enforce our legal agreements and policies.

Apex Probes Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there, according to the legal rights and obligations, set out in Regulation 2016/679 (GDPR).

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Apex Probes Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, Apex Probes Ltd may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court, a government agency, etc.).

Legal Requirements

Apex Probes Ltd may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Apex Probes Ltd
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Your Rights

Apex Probes Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you are wish to change your Personal Data, please contact us to make the required changes.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the deletion of Personal Data held about you (“right to be forgotten”)
  • To request restriction of the processing
  • To request the receipt of the personal data concerning you and to request the transition of those data to another controller, under certain circumstances, set out in the GDPR.

You have the right to data portability for the information you provide to Apex Probes Ltd. You can request to obtain a copy of your Personal Data in a commonly used electronic format so that you can manage and move it.

Please note that we may ask you to verify your identity before responding to such requests.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Provision of Personal Data to Third Parties in the Course of the Operational Processing of Your Purchases


We are using the services of suppliers, which are situated on the territory of the European Union and the European Economic Area (“EU/EEA”) and third countries and perform deliveries of purchased and free items on our behalf.

In some cases the personal data provided by you and information about your purchase are being transferred to the supplier for the purposes of fulfilment of our contractual obligations with you and ensuring the fastest and most convenient possible purchase execution/delivery.

In case you are European citizen, your purchase (containing your personal data) shall be transferred to one of our suppliers situated on the territory of the EU/EEA in order to be delivered to you.

In case you are citizen of a third country (i.e. situated outside the EU/EEA), your purchase (containing your personal data) may be transferred to one of our suppliers, situated within the territory of the EU/EEA in order to be delivered to you.

If you place an order with Apex Probes, your order (containing your personal data) may be transferred to one of our suppliers within EU/EEA for the purposes of payment of remuneration to Apex Probes Ltd and to process your purchase.

Hosting Services

We are using the services of an external hosting provider in order to provide the following services: infrastructure and platform services, computing capacity, data storage, database services, security services, as well as technical maintenance, which is needed for the proper functioning of this online content. Therefore we process together with our hosting services provider usage data, as well as metadata of customers and visitors of this online content, based on our legitimate interest in an efficient and safe operation of this online content, as stipulated in Article 6(1) GDPR and only for the purposes of providing you with the best user experience.

Collection of Log files 
We, respectively our hosting services provider, collect data about every access on the server where this online content is being hosted (so called server log files) based on our legitimate interest as defined in Article 6(1) GDPR and only for the purposes of investigating of abuse and/or fraud cases and providing you with the best user experience. The server log files save data such as the domain name of the website visited, files, date and time of the access, transferred data volume, browser type and operating system, referring URL, IP address and the originating provider of the request. Log files are being saved for security reasons (e.g. for the purposes of investigating of abuse and/or fraud cases) for a period of 2 years and are being deleted. Data that is necessary for the purposes of investigation or as a proof is exempt from deletion until the completion of each specific case.


We may share anonymized information with other organisations, in particular Google analytics to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. We record your IP address in an anonymized format only, which means that we do not keep your personal data in Google Analytics. In addition, this anonymized data is being deleted from Google Analytics 14 months after the last visit of our website.

Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/

Behavioural Remarketing

Apex Probes Ltd uses re-marketing services to advertise on third party websites to you after you visited our Service. We, and our third-party vendors, use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google AdWords

Google AdWords remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: http://www.google.com/intl/en/policies/privacy/

Embedded Services of Third Parties

Based on our legitimate interest in providing content, analysis, optimization and a sustainable operation of our service, as defined in Article 6(1) GDPR, we use content and services provided by third parties by embedding their content, such as videos or fonts. Below, we call such content “third party content”.  In order to provide third party content, these external service providers collect the user’s IP address, because otherwise they wouldn’t be able to send their third party content to the user’s browser. The IP address is therefore absolutely necessary for the display of the third party content.  We are doing our best to only use such third party content where the content providers use the IP address only for the content provision. Third parties may however also use so called pixel tags (invisible graphics, also called “web beacons”) for statistics and marketing purposes. These pixel tags enable the collection of information about the visitor traffic on our website.  The pseudonym information can further be saved in cookies on the user’s device and may contain technical information related to browser and operating system, referring websites, time spent on our website or the usage of our online content and this data may be connected with information from other sources.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: